The Hyphen Lab

Decision Design in Action

Applying the discipline.

Essays introducing Decision Design across different domains: the question as it arrived, the objectives and constraints made explicit, and the choice that followed.

Why Your Hiring Process Rejects Your Best Candidates

How hidden constraints quietly eliminate the people most likely to succeed.

Beauty Is a Resource Allocation Problem

How to allocate your time, money and treatments for the greatest improvement.

The Loyalty Discount

Why customer patience is one of the most valuable—and most wasted—resources in business.

Designing Product Launches Around Cultural Trends

When should trends become decision variables instead of lucky timing?

Building Cities That Outlive Elections

What happens when the objective lasts 30 years, but the decision-maker only has four?